DFX Intelligence, The General

Hand it the work.
Keep your time.

The General is an AI operator you can just talk to. Hand it the follow-ups, the quotes, the inbox, and the phone, and it does the work on your own tools and checks with you before anything goes out. You run the business. It runs the busywork.

Free live tour, no signup. Talk to it while it walks you through the real product.

$500 onboarding (goes to usage credits) · all capabilities incl. phone & voice · cancel anytime

One General, any kind of business

Right now the same General is running the office for a building-maintenance company, a media business, and a campaign. No setup for your industry. You explain your business once, and it fits.

You, just now
The General
  • Pulled the 14 open quotes
  • Wrote a friendly nudge for each
  • Held every one for your OK

Delegate the outcome. It does the work and holds every send for you.

Not another chatbot

An operator, not an assistant.

Chatbots wait for you to prompt them. Good office help takes months to find and manage. The General does the work itself, on your own tools, under your approval, from day one.

Recommended
The General
Autonomous operator
ChatGPT & AI apps
Chatbots you prompt
Answering service
Takes messages
Hiring office help
An admin or office manager
Doing it yourself
Nights & weekends
What it is
An operator that runs the work
A tool you have to driveA person who takes a messageA new employeeYou, after hours
Does the actual work
Follow-up, inbox, paperwork, outreach
Only when you prompt itJust relays the callYes, once trainedYes, on your time
Works on its own, day and night
Nights and weekends, no clock
You start each taskLive-answer hours onlyDuring work hoursWhenever you can
Learns your business, and remembers it
Persistent, private to you
Forgets between chatsReads a scriptAfter a ~3-month rampIt's all in your head
Answers and makes phone calls
Two-way voice, knows your customers
NoAnswers only, no contextYesYes
You stay in control
Drafts-only, approve-each, or auto, your call
You drive every taskLimited to a scriptYou manage themIt's all on you
Cost to start
$499/mo, working day one
Per-seat planReportedly a few hundred/mo$45k–60k/yr loadedYour evenings
Get your General, $499/mo

Comparison is a category guide, not a feature-by-feature audit, and reflects typical public positioning and pricing as of 2026. Product names are the trademarks of their respective owners. Answering-service pricing is drawn from third-party reports; the office-hire figure is a loaded US small-business estimate.

Delegate a job, it runs it

Say what you need. It does the work.

Your General does the work itself, the follow-up, the outreach, the scheduling, the admin, and only pings you when it genuinely needs a decision. You watch the work get done, you don't manage the tasks.

  • It does the work, not a to-do list. Researches, drafts, fills in, and schedules the actual work, then hands it to you finished.
  • It loops you in only when it matters. A quick ping for the one approval that needs you, then it keeps going.
  • Everyone on your team gets one. You, your office manager, your crew, each just talks to it in plain words. The whole shop, amplified.
New mission
  • The GeneralNew business
    Followed up on all 14 open quotes, 5 already replied
  • The GeneralFront desk
    Booked 3 jobs onto next week and confirmed the rest
  • The GeneralCustomer care
    Checked in with recent customers and asked for reviews
  • The GeneralOffice
    Sent this week's invoices and filed the paperwork

The General does the work across every department and only loops you in when it truly needs you.

Autopilots

Set it once. It runs on its own, with no per-run fees.

Give your General a job to keep doing, watching for new permits, sourcing leads, tracking a competitor, and it builds the tool once, then runs it on its own schedule. Because it reads free public sources with plain code, the runs are part of your membership, no usage stacking up. The findings come to you.

  • Built once, runs for good. The General writes the tool a single time. After that it just runs, no prompting, no babysitting.
  • No per-run fees. Each run is part of your membership, not a new charge, so you can leave it on as long as you like.
  • It comes to you. Every run drops fresh, net-new findings in your inbox, held for your approval.
Autopilot On duty
New-permit lead feed
Runs daily · net-new only · every draft held for approval
You describe it
It builds the tool once
It runs every day on its own
~$0
added per run
included in your
membership
One General for the whole business

Give every person an operator.

There's one General, a single brain your whole team shares, not one per person. Everyone hands it work in their own words, and it runs a team of specialists across the parts of your business you turn on.

One General for your whole team at $499/mo, add teammates for just $49 each, not another hire
What it does

A full operator, not a tool.

It does your follow-up

Chases every open quote, lead, and no-show so nothing slips, then sends the nudge for you once you say go.

It runs your inbox

Reads what's new, tells you what actually matters, drafts the replies in your voice, and sends when you approve.

It answers the phone

Picks up for your business, answers the common questions, books the job, and takes a message, then hands it to you clean.

It handles the paperwork

Quotes, invoices, forms, reports, drafted and filled in on your brand, ready for you to send.

It brings in new business

Finds the right people nearby, writes a personal note to each, and follows up until they answer.

It runs jobs on autopilot

Give it a job to keep doing, like watching for new permits or leads, and it runs on its own with no per-run fee.

Your inbox
3 new
  • Linda (new customer)Needs reply
    Can you come out this week?
  • Northgate DentalImportant
    Question before we book
  • Supply houseLow priority
    This week's deals
    no reply needed
It drafts; you approve.Approve all & send
A hand with your inbox

Help with your inbox, as much as you want.

Your General reads what's new, points out what actually matters, and drafts replies in your voice so you're never staring at a blank screen. Skim, tweak, send, you stay in charge. Or hand off more as you get comfortable. Either way, far fewer hours buried in email.

  • It surfaces what matters. Points out the new customer and the past-due invoice, quiets the noise. You decide what's worth your time.
  • It gives you a head start. Replies drafted in your voice, ready to tweak or send. Never a blank screen.
  • You set the pace. Approve each one, or let it handle the routine stuff once you trust it. Always your call, always reversible.
Call your business. It answers.

Your business has a phone number now.

Phone your General like you'd call your office, from the truck, between jobs. It knows your customers, your schedule, and your inbox, and it can get things done while you talk. And when something really needs you, it calls you.

  • It picks up knowing everything. Your customers, schedule, inbox, and open jobs, already loaded.
  • It acts on the call. "Move her to Friday." "Chase the open quotes." Done while you talk.
  • It calls you back. When a decision is genuinely waiting, it rings you, no dashboard to babysit.
Your General
calling...
Live
Connecting

    Call your business like you’d call your office. It knows your customers, schedule, and inbox, and acts while you talk.

    Where it surprises people

    Not just smart. Genuinely yours.

    The moments people don't expect from software, because your General doesn't behave like software.

    Call your business. It picks up.

    Phone your General like you'd call your office, from the truck, between jobs. It knows your customers, your schedule, and your inbox, and it can get things done while you talk. And when something really needs you, it calls you.

    It works in the tools you already use.

    Your email, your calendar, your phone line, your bookkeeping. It uses your own tools as you, so the work happens where your business already runs, not in one more app you have to check.

    Yours alone, and locked down.

    Every business is fully separated and encrypted. Your General runs on your own accounts and acts as you, your logins and data never pass through us. It only ever knows your business.

    It works nights and weekends.

    It keeps going after you've gone home, chasing quotes and clearing the inbox, then hands you finished work in the morning, not a longer list. You wake up to done.

    A day with your General

    Less paperwork. More of the work you actually do.

    Hand off the follow-ups, the phone, and the admin so your day goes to the jobs and the customers. Here's what a day looks like.

    6:40 AM

    "Follow up on every quote we sent this week."

    By 9: all 14 open quotes nudged with a friendly note, 5 already replied, 3 booked onto next week. A week of follow-up you'd never get to, done before your first job.

    12:15 PM, between jobs

    "Run down my messages."

    You call your General from the truck. "Two need you: a customer wants to move to Friday, and a supplier invoice looks high. The rest is handled." You say "move her to Friday and flag the invoice." Done.

    Friday, 5:00 PM

    Booked solid next week. Invoices out. Home for dinner.

    You spent the week on the jobs and the customers, not the paperwork and the follow-up. That's the whole idea: hand off the busywork, get your evenings back.

    How it works

    Up and running within the hour.

    01

    Tell it what you need

    In plain words, by text or a phone call. No prompts to learn, no dashboard to figure out.

    02

    It does the work

    On your own tools, your inbox, your calendar, your phone line, the way a great employee would.

    03

    You approve

    Nothing goes out without your OK. Drafts-only, approve-each, or let it run, your call.

    04

    Get your evenings back

    It reports what it did and what's next, every day. You run the business instead of the busywork.

    Pricing

    One General. Everything included.

    $499/mo

    All of it: the follow-up, the phone & voice, the inbox, the paperwork, the outreach, every part of the business.

    • +$500 onboarding, applied as usage credits
    • +Usage at a plain rate from your prepaid balance
    • +Card on file for uninterrupted use, or buy credit packs
    • +$49/mo per extra team seat
    • +2 months free on annual
    Get your General

    Want a team to run the whole thing for you, end to end? Talk to us about Managed.

    Questions

    Is this just a chatbot?

    No. It does the actual work, chases your quotes, answers your phone, runs your inbox, fills out the paperwork, and hands you finished work. Not a box you have to sit and prompt.

    Do I need to know anything about AI?

    Not a thing. If you can explain a job to a new hire, you can use this. No prompts, no setup to learn. Most owners just call it and talk, the way they would to their office manager.

    How is it different from hiring someone?

    A good office hire takes months to find and $45k or more a year, and then you manage them. Your General is working on day one for $499/mo, doing the rote office work a hire would, so you can delegate instead of staffing up.

    Can it really answer my phone?

    Yes. It picks up for your business, answers the common questions, books jobs on your calendar, and takes a message when it should, then hands you a clean summary. And you can call it yourself, anytime, to run your day.

    Will it message my customers without asking?

    Only the way you tell it to. Choose drafts-only, approve-each, or let it send on its own, and change it anytime. It never blasts your contacts, and you can pause everything in one tap.

    Does it work with the tools I already use?

    Yes. Your email, your calendar, your phone, your bookkeeping. It works inside what you already have and acts as you, so the work happens where your business already lives.

    Is my business's information safe?

    Yours alone. Every customer is fully separated and encrypted. Your General only ever knows your business, and your logins and data never pass through us.

    What does it really cost?

    $499/mo, everything included. Your plan comes with onboarding credits, and any usage beyond that runs at a plain rate from a prepaid balance you control, with a hard cap if you want one. No surprises.

    Get your time back.

    See it for yourself first, or get set up in minutes.