DFX INTELLIGENCE

Untapped Donor Report

Identify overlooked, under-contacted, and high-potential donors who are highly likely to give but are not currently being prioritized. Surface state-level donors invisible to federal workflows, find lookalike matches, and get actionable ask sizing and outreach angles.

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7 Discovery Lanes

Similar candidates, geographic adjacency, state-level expansion, issue alignment, employer clusters, lookalikes, and dormant reactivation.

State + Federal Fusion

Merges FEC federal data with FollowTheMoney state records. Identity resolution surfaces donors invisible to federal-only tools.

Conversion-Optimized Scoring

7-factor composite score emphasizing conversion likelihood — not just wealth. Alignment, timing, accessibility, and network multiplier all factor in.

Premium Intelligence

AI-generated deep profiles, ask sizing, message angles, bundler maps, and a 14-day outreach sequence. Not a donor list — a fundraising war-room asset.

HOW IT WORKS

10-Stage Intelligence Pipeline

STEP 1

Resolve campaign inputs

STEP 2

Fetch existing donor universe

STEP 3

Discover analogous donors

STEP 4

Canonicalize identities

STEP 5

Exclude known donors

STEP 6

Enrich with geo/affluence data

STEP 7

Score & segment donors

STEP 8

Generate profiles & ask sizes

STEP 9

AI synthesis & narratives

STEP 10

Render premium report

DATA SOURCES

Multi-Source Political Capital Intelligence

FEC API

Federal candidate committees, individual contributions, committee relationships

FollowTheMoney

State-level contributions across all 50 states, PACs, ballot measures

Congress.gov

Member profiles, committee context, issue alignment

Census ACS

ZIP/county demographics, income context, education levels

Bureau of Economic Analysis

County personal income, state GDP, industry breakdown

Zillow Research

Home value proxy, metro affluence signals, ZIP-level wealth estimation

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